Job Description
At Berg Search, we are committed to helping innovative companies thrive by delivering top-tier talent solutions. With deep expertise in recruiting for tech, finance, and other critical roles, we connect ambitious companies with the perfect talent to accelerate growth. Founded by experienced entrepreneurs, we know that the right hire makes all the difference.
On behalf of our client, a climate tech company and we are looking for an experienced Marketing Manager to join their team.
About the role:
We’re looking for an experienced, talented, and analytical Marketing Manager – GTM to help drive brand awareness, lead generation, and revenue growth. This is a highly strategic and execution-focused role within their GTM team to build campaigns that engage and convert their target ICP. You will have a direct impact across GTM, and their prospective customers. This is an IC position with the potential for growth for the right person and reports into the Head of Business Operations based in London.
As Marketing Manager – GTM, you will own driving top of the funnel opportunity generation and maximizing ROI through performance marketing, while actively optimizing and managing key campaigns across digital channels.
What you'll do:
● Content Strategy & Thought Leadership
- Own the content strategy and execution, working closely with sales and marketing to produce highly relevant, localized content that resonates with prospects and customers.
- Develop high-quality content assets (whitepapers, case studies, blog posts, video scripts, sales collateral) to support marketing campaigns and sales efforts.
- Establish the company as a thought leader in the industry by creating compelling narratives and leveraging industry trends.
● Demand Generation & Growth Marketing
- Develop and execute multi-channel demand generation campaigns (email, webinars, events, ABM, PPC, SEO, content, social) to drive awareness and qualified pipeline.
- Optimize lead generation funnels, continuously testing and refining customer journeys to maximize conversion rates.
- Own and refine core acquisition channels (SEO, content, community) to maintain a steady flow of enterprise leads across key industries (eCommerce, retail, BFSI, etc.).
- Leverage data and performance metrics to track campaign effectiveness, optimize spend, and improve ROI.
- Manage and optimize outreach and CRM initiatives, including email campaigns and cold outreach funnels.
- Design and execute growth strategies across paid and organic channels (PPC, content, organic social, events) to build a robust sales pipeline.
Additional Team Focus, where you could be pulled in, including but not limited to:
● Sales Enablement & Customer Advocacy
- Equip the Sales team with sales enablement materials (presentations, product demo content, competitive battlecards, case studies) to improve deal velocity.
- Partner with sales and solutions teams to ensure they have the right messaging, tools, and training to effectively engage and close prospects.
- Develop customer success stories and testimonials to showcase product value and drive credibility in the market.
● Go-to-Market Strategy & Product Launches
- Lead GTM planning and execution for new products, features, and updates, ensuring strong adoption and impact.
- Define launch objectives, target audiences, and campaign strategies, collaborating cross-functionally with sales, product, and leadership teams.
- Leverage market research and competitive analysis to refine positioning and messaging for new and existing offerings.
● Field Marketing & Events
- Plan and support local events, webinars, and field marketing efforts to engage enterprise prospects and customers.
- Collaborate with internal and external stakeholders (freelancers, content creators, agencies) to drive impactful marketing initiatives.
Who you are:
● A strategic and hands-on marketer who thrives in a fast-paced startup environment and is eager to experiment, iterate, and refine marketing initiatives based on real-world performance.
● A creative thinker with a knack for storytelling and brand-building in B2B markets.
● Commercially minded, you possess a deep understanding of how marketing, product development, and data insights intersect to fuel business growth.
● An experimenter who loves testing new ideas and tools, learning from data, and iterating quickly.
● A collaborator who can work cross-functionally with sales, product, and leadership to align marketing initiatives with business goals.
What experience you have:
● 3+ years of experience in B2B SaaS, preferably in a marketing role.
● Proven track record of running successful demand gen campaigns and experience with CRM and marketing automation tools
● Demonstrated success in developing and executing content strategies that drive measurable outcomes, including SEO optimization and digital marketing performance.
● Strong analytical capabilities with experience interpreting data, ideally with proficiency in analytics and visualization tools (e.g., Google Analytics).
● Outstanding writing, editing, and storytelling skills, with a keen eye for creativity and detail.
● Proven ability to manage multiple projects, meet deadlines, and consistently deliver high-quality content on time.
● Experience collaborating with cross-functional teams, including marketing, sales, and design, to ensure content aligns with broader business objectives
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