Paid Media Specialist

Job Description

Job Title: Paid Media Specialist

Location: Hybrid (Altrincham office 3 days per week, 2 days remote)

Salary: £30,000 – £40,000 (depending on experience)

Introduction:

We're growing fast at Digital Rewards Group, and we’re looking for a Paid Media Specialist with a passion for performance marketing. Reporting to our Head of Marketing, you'll manage and optimise campaigns across our paid media channels to drive acquisition and engagement for our leading consumer products – including Kids Pass, Days Out, and Global Hotel Pass.

Key responsibilities:

• Plan, launch, and optimise paid media campaigns across Google, Meta, TikTok, Microsoft, LinkedIn, and emerging platforms.
• Write compelling ad copy, build creative briefs, and collaborate with design to develop engaging visuals.
• Continuously analyse performance and refine audience targeting, budget allocation, creative assets, and messaging.
• Leverage GA4 and attribution tools to monitor KPIs, conversion funnels, and user behaviour.
• Work closely with CRM, retention, partnerships, design, dev, and product teams to align strategy and maximise impact.
• Experiment with new channels, formats, and audiences to uncover growth opportunities.

What we're looking for:

• 2+ years' experience in a hands-on paid media role, managing acquisition campaigns across multiple platforms.
• Proficient with Google Ads, Meta Ads, and GA4.
• Google Ads and Meta certifications a strong plus.
• Analytical mindset, with a keen eye for detail and performance.
• Comfortable in a fast-paced, collaborative, test-and-learn environment.
• Passionate about data, creative experimentation, and continuous improvement.

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