Field Sales Executive (Chinese Speaking)

Lee Kum Kee is one of the largest Asian sauce brands, and the inventor of the famous Oyster Sauce. The brand features authentic Chinese and Asian sauces, and is loved by Michelin chefs and families around the world. Lee Kum Kee Europe’s vision is to bring the most original Asian flavours to Europe households, and to provide a quality choice for adventurous cooks in the West.

Lee Kum Kee Europe is seeking a Chinese-speaking Field Sales Executive with 2 to 3 years of sales experience in the FMCG industry, along with a full UK driving licence.

The ideal candidate will:

• Work closely with the Business Development Manager to develop and implement programmes that will build sales and distribution.
• Identify those key strategic accounts and opportunities that will ensure effective coverage of the region, and tracking performance according to set objectives.
• Support Trade Partners in developing in-market sales in the supply chain.
• Ensure healthy inventory level at Trade Partners warehouse for product availability and smooth supply across all relevant channels.
• Be a primary point of contact with trade partners’ sales teams, key wholesalers and retailers, in relation to in-market enquiries and follow up.
• Collate and track information on distribution, prices and competitors’ activities to support business planning.
• Manage and conduct product demonstrations and presentations to pitch for key accounts.
• Organize and conduct in-store demonstration and sampling activities, which may involve weekend working.
• Assist the BDM with sales planning and tracking A&P and other channel expenditure in-line with relevant budgetary controls.
• Manage new products introduction and launch to the trade in support of Trade Partners to maximize distribution.
• Represent LKK in Chinese trade events and maintain a good relationship with different trade contacts and associations.
• Build good relationships with Trade Partners and their sales teams, ensuring timely flow of information to support sales and development opportunities.
• Update and manage trade customer records and contacts.
• Ensure effective trade coverage and regular field-based contact managing an economical yet comprehensive journey plan.
• Support the company in ensuring a good representation and reputation of the Lee Kum Kee brand in the trade to protect its brand image and equity.
• Periodically update on the latest trends and findings in the market.
• Business trip as and when the job requires.

Selection Criteria

Experience:

• Field Sales: 3 years (required)
• FMCG – food: 3 years (required)

Language:

• Chinese (required)
• English (required)

Licence/Certification:

• Driving Licence (required)

…