CRM Marketing Executive

Recruit4staff is proud to be representing their client, a leading Chester-based tour operator in their search for an experienced Marketing Executive to work in their busy office based in Chester.

For the successful Marketing Executive our client is offering:

• £28,000 – £30,000 per annum
• Days role, Monday – Friday
• Permanent role
• 23 days holiday rising 1 day per year (up to 25) + Bank Holidays
• Company Pension Scheme
• Discounted personal holidays
• Competitive Benefits Package Inc. Eye Care, Life Insurance, Retail Discounts, L&D Funding

The Role of the Marketing Executive:

• Responsible for working closely with all levels of management within the business in order to provide support in all areas of the employee lifecycle
• Supporting the CRM strategy to improve customer loyalty and retention
• Working with the CRM Manager to plan and execute email and SMS marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns.
• Manage monthly email marketing calendar
• Deliver flawless campaign execution by working to agreed processes and SLAs
• Ensuring marketing is delivered against the agreed tone of voice and brand guidelines
• Use reporting tools like Google Analytics to analyse email statistics and use key metrics to report on consumer insights, content, and performance
• Analyse the performance of email marketing campaigns to provide actionable insights and improvements for future development
• Manage reporting of regular email campaigns, comparing performance against the targets, and communicating to internal stakeholders.
• Identify new target audiences for email campaigns
• Assist with day-to-day administration tasks

What our client is looking for in a Marketing Executive:

• Experience in CRM marketing – ESSENTIAL
• Proven experience in a digital marketing position / similar role – ESSENTIAL
• Strong understanding of marketing automation tools
• Experience of end-to-end email campaign development and automation – ESSENTIAL
• Experience with A/B testing
• Strong project management skills

Key skills or similar Job titles: Marketing Executive, CRM Executive, Marketing Associate, Marketing Supervisor

Commutable from: Chester, Wrexham, Runcorn, Warrington, Llay, Buckley, Flint, Deeside

For further information about this and other positions please apply now.

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