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Marketing and Brand Strategy | Digital, Performance & E-Commerce | Content, Media & Entertainment
This new role supports Global Campaigns Senior Manager to deliver marketing campaigns across audience acquisition, partner marketing and membership sales.
The role sits in one of the dedicated customer hubs (client-based teams) and in that capacity works in tandem with CS/Activation and Sales, taking ownership of all marketing and campaign management aspects for the specified group of customers.
Reporting to Global Campaigns Senior Manager, to plan and execute marketing campaigns as required to support our business functions:
Partner Marketing: Working in a team with relevant CS account manager and sales lead, provide necessary pre-sale (input to sales proposals, regular consultations, taking part in client meetings when required) and post-sale support, ensuring smooth execution of the partner marketing campaigns, suggesting optimisation for best results, facilitating customer retention and renewal.
Premium services/ Membership: support Global Campaigns Senior Manager as required to implement demand generation and leads acquisition campaigns for our membership product.
Campaign Management
- Work collaboratively with the internal stakeholders to ensure smooth execution of the campaigns: liaise with the studio, the copywriter, marketing channels executives (email and social) as well as customer success, product, data and analytics team as required to oversee the successful execution of the marketing campaigns.
- Communicate campaign objectives and target audiences: convey the goals of each campaign to the relevant teams. Provide specific recommendations for optimisation based on data analysis.
- Develop and maintain a strong relationship with the media team ensuring clear communication, alignment on campaign objectives and KPIs and efficient execution of strategies across all platforms.
- Brief in and oversee the creation of marketing assets as required for campaigns under management.
Brief email and CRM marketing manager and social media executive to distribute marketing content based on campaigns objectives.
Testing and Optimisation
- Develop a deep understanding of the customer journey: analyse user behaviour on the marketing channels to identify areas for improvement and optimise the user experience.
- Collaborate with internal teams to ensure campaign assets are optimised for the business goals, aligning with campaign messaging and user experience best practices.
- Work collaboratively across the team to develop and execute a testing roadmap across all channels/platforms and landing pages. Analyse results, identify winning trends, and provide actionable insights to optimise campaign performance and drive continuous improvement. Continuously iterate and refine, maintaining a “test and learn” approach to improve results.
Reporting
- Monitor key performance indicators (KPIs) such as ROAS, conversion rates. Work with internal teams to ensure that reports on campaign performance are available and identify opportunities for improvement.
Best Practices
- Stay up-to-date with industry best practices: Research and experiment with new testing methodologies and tools to stay ahead of the curve.
- Document and share learnings: Maintain a centralised repository of test results and insights to inform future campaigns and share knowledge with the wider team.
Success Metrics
- Efficient planning and management of campaigns with relevant internal and external stakeholders and delivery against set objectives and timelines.
- Efficient and effective communication, managing responsibilities and issues resolution with internal and external stakeholders.
- Active use of data and evidence to manage campaigns and optimise campaign results and assess and improve own performance.
- Availability of reports and testing results as part of monitoring and optimisation of all campaigns throughout its cycle.
- Demonstrable contribution to delivering successful business outcomes for partners.
Role Requirements
- Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots (ideally with depth knowledge in 2 – 3 channels).
- Demonstrable experience creating and delivering campaigns across multiple marketing channels.
- Demonstrable ability to manage the creation of designs and marketing materials.
- Strong project management skills – organized, proactive and able to multi-task.
- Knowledge of marketing performance metrics and optimisation tactics.
- Excellent communicator – great verbal and written communications skills that can translate campaign strategies in a simple way to a range of stakeholders and team members.
- Be a critical thinker with strong problem-solving skills – driven to understand “why” and takes the initiative to identify trends and gaps.
- Excellent time management skills and the ability to prioritize relevant tasks.
- Demonstrated ability to work with data sets, interpret trends and provide analysis and recommendations based on data that support our goals.
- Proven ability to learn new tools and software quickly and independently.
- Highly proactive, initiating attitude – able to take prompt action to accomplish objectives and goals, with the energy and tenacity to address bottlenecks and barriers.
Seniority Level
Mid-Senior level
Employment Type
Full-time
Industries
Events Services
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